This downturn follows several years of record-breaking sales, suggesting a period of market stabilisation. Industry experts attribute this trend to various factors, including economic uncertainties, supply chain challenges, and a natural market correction after consecutive years of growth.

Breaking down the figures by segment:

• Heavy Duty Trucks: This segment faced the most substantial decline, with September sales down by 20.2%, totaling 1,221 units. Year-to-date figures show a 17.8% decrease compared to 2024.
• Medium Duty Trucks: Sales in this category dropped by 28.4% in September, with 201 fewer trucks sold. The year-to-date decline stands at 12.4%.
• Light Duty Trucks: Despite the overall downturn, this segment demonstrated resilience. The third quarter of 2025 recorded the second-best sales figures on record for light-duty trucks, indicating sustained demand in certain market areas.

For fleet operators and business owners, these trends underscore the importance of strategic planning and adaptability. While the market is experiencing a slowdown, the demand for efficient and reliable transportation remains. Businesses should consider leveraging this period to assess their fleet needs, explore financing options, and invest in vehicles that align with their operational requirements.

Understanding the nuances of the current market can empower businesses to make informed decisions, ensuring they remain competitive and prepared for future industry shifts.