Scooter Sales Rise as Australian Motorcycle Market Faces Downturn
Urban Commuters Drive Demand for Affordable Two-Wheelers
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In the first nine months of 2025, Australia's motorcycle market experienced a 2.2% decline, with total sales reaching 63,988 units.
However, the scooter segment defied this trend, recording a 4.6% increase in sales and now accounting for 5.7% of the total market.
This growth underscores a shift towards more efficient and affordable urban transportation options.
According to the Federal Chamber of Automotive Industries (FCAI), the rise in scooter sales reflects changing urban travel habits. FCAI Chief Executive Tony Weber noted, "Scooters are clearly regaining popularity among urban riders. They provide a practical and economical transport option for short trips, commuting, and navigating city traffic."
The increase in scooter sales follows a sharp 22.5% decline in 2024, signaling a positive turnaround for the category. This resurgence is likely driven by factors such as rising fuel prices, increased traffic congestion, and a growing emphasis on cost-effective commuting solutions.
For potential buyers, the growing popularity of scooters presents an opportunity to explore affordable and efficient transportation options. With a variety of models available, ranging from entry-level to premium offerings, scooters cater to a broad spectrum of riders. Additionally, financing options are becoming more accessible, enabling more Australians to consider scooters as a viable commuting solution.
As urban centers continue to grapple with congestion and environmental concerns, the trend towards scooter adoption is expected to persist. Manufacturers and retailers are likely to respond by expanding their scooter offerings and enhancing after-sales services to meet the evolving needs of urban commuters.
Published:Thursday, 1st Jan 2026 Source: Paige Estritori
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